Ripple. Jez Groom и др.

• Тип: Текст
• Авторы: Jez Groom, April Vellacott
• Издательство: Ingram(2020)
• ISBN: 9780857197542
• Страниц: 191
• Язык: Английский

• Жанры: Успешные переговоры

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? <br/> Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. <br/> While nudging is now commonplace in politics, most of our daily interactions with companies, products, and services have not yet been transformed with behavioural science. Doing so is often a messy process but, armed with this book, you’ll have the practical toolkit to get started. <br/> Through storytelling and practical tips, Ripple takes you on a journey across the globe which will leave you inspired to start applying behavioural science to improve the world around you. <br/> www.ripple-book.com