Winning Gifts. Make Your Donors Feel Like Winners. Thomas Wilson C.
- Тип: Текст PDF
- Автор:
- Издательство: John Wiley & Sons Limited(2018)
- ISBN: 9780470233238
- Страниц: 338
- Язык: Английский
- Описание
- Фрагмент
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
