Why Mexicans Don't Drink Molson. Andrea Mandel-Campbell
- Тип: Текст
- Автор:
- Издательство: Ingram(2020)
- ISBN: 9781926685922
- Страниц: 477
- Язык: Английский
- Жанры: Мировая экономика
- Описание
Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency.A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.
