The User's Journey. Donna Lichaw
- Тип: Текст
- Автор:
- Издательство: Ingram(2020)
- ISBN: 9781933820361
- Страниц: 159
- Язык: Английский
1669.63 руб.
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- Жанры: Основы производства
- Описание
- Фрагмент
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
