The Behavioral Foundations of Strategic Management. Philip Bromiley
- Тип: Текст PDF
- Автор:
- Издательство: John Wiley & Sons Limited(2018)
- ISBN: 9781405142502, 978-5-04-473872-0
- Страниц: 160
- Язык: Английский
14747.57 руб.
Отложить
- Описание
- Фрагмент
This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
