Strategic Management in the Knowledge Economy. Michael Gibbert и др.

• Тип: Текст PDF
• Авторы: Michael Gibbert, Marius Leibold, Gilbert J. B. Probst
• Издательство: John Wiley & Sons Limited(2019)
• ISBN: 9783895786105
• Страниц: 357
• Язык: Английский

• Жанры: Управление бизнесом, Зарубежная деловая литература

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).