Start & Run a Coffee Bar. Tom Matzen и др.

• Тип: Текст
• Авторы: Tom Matzen, Marybeth Harrison
• Издательство: Ingram(2020)
• Серия: Start & Run Business Series
• ISBN: 9781770408029
• Страниц: 379
• Язык: Английский

• Жанры: Логистика, Малый и средний бизнес

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: <br/> <br/> * Turning beans into bucks <br/> * Building a winning sales team <br/> * Providing WOW! customer service <br/> <br/> The two authors share their inside perspective on running a coffee bar, answering questions such as: <br/> <br/> * How do I prepare a business plan? <br/> * How do I market my coffee bar? <br/> * What special equipment will I need? <br/> * What will it cost to get started? <br/> * What should I look for when choosing a location? <br/> * How do I roast coffee beans and brew a great cup of coffee? <br/> * What are the 11 steps to WOW! customer service? <br/> * What about expansion and franchising? <br/> <br/> The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.