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Multichannel Marketing. Metrics and Methods for On and Offline Success. Akin Arikan

Купить Multichannel Marketing. Metrics and Methods for On and Offline Success
  • Тип: Текст PDF
  • Автор: Akin Arikan
  • Издательство: John Wiley & Sons Limited(2018)
  • ISBN: 9780470378878, 978-5-04-478635-6
  • Страниц: 314
  • Язык: Английский
3684.52 руб.
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No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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