Everyday Entrepreneurs. Ken Horn
- Описание
- Фрагмент
If you want to start your own airline, this book isn't for you. <br/> This is the business book for everyone tired of being told they have to have the next big thing in order to make a living running their own firm. It's the down-to-earth, insider's guide to starting a great business that thrives – without having to takeover the world. Or dance to Lord Sugar's tune. Or go cap-in-hand to the Dragons. <br/> Author and business advisor Ken Horn has helped thousands of people to be a success running their own business, reaching freedom and financial security not by winning the Big Business Idea Lottery but simply through delivering traditional services in existing markets. <br/> Bringing a master's knowledge of the ins and outs of starting and running a successful small business, Ken: <br/> – strips away the mystery surrounding starting your own business – packages up the common challenges of starting up and helps readers tackle them – cuts through the information overload and provides only what you really need to know to launch a small business – reveals in what order to best tackle things and what can be left till later or ignored entirely. <br/> He also uncovers a whole host of secret shortcuts that are too easily missed – especially when it comes to sales and marketing. <br/> Straight-talking, bursting with examples, packed with inspiration – and promising not to waste a minute of your time – this book is like having a top business mentor on hand throughout your start-up journey. Get going now!
