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Ditch. Dare. Do!. William Arruda и др.

Купить Ditch. Dare. Do!
  • Тип: Текст
  • Авторы: William Arruda, Deb Dib
  • Издательство: Ingram(2020)
  • ISBN: 9781620504567
  • Страниц: 169
  • Язык: Английский
758.51 руб.
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Personal branding is today&apos;s killer app and must-have skill for career-minded leaders, executives, their teams, and their companies. <br/> Why? In today&apos;s new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time–and traditional career management just doesn&apos;t work. <br/> What does work? Personal branding–and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. <br/> Ditch. Dare. Do! is filled with fast, fun, furious branding–66 bold and brief tips designed for today&apos;s 24/7 schedules and dwindling attention spans. It&apos;s the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand–with an action plan that can be executed in 9 minutes a day! <br/> Challenging long-held assumptions and habits, the authors dare the reader with a «ditch» (a mindset that must be shattered), a «dare» (a challenge to up their game), or a «do» (a critical action that must be taken to ensure success). <br/> Although Ditch. Dare. Do! is revolutionary, it&apos;s also evolutionary–the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed «Personal Branding Guru» by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach&apos;s Certified Personal Branding Strategists worldwide for more than a decade. <br/> Executives (indeed anyone building a career) who follow this proven «GPS for success» will advance faster, support the corporate brand, deliver greater value to their companies–and become influential, indispensable, and incredibly happy at work

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