Copywriting that Gets RESULTS!. Otis Maxwell
- Тип: Текст
- Автор:
- Издательство: Ingram(2020)
- ISBN: 9781607461135
- Страниц: 120
- Язык: Английский
- Описание
- Фрагмент
OTIS MAXWELL has excelled at turning cold prospects into hot leads and pigs’ ears into silk purses throughout a 23-year copywriting career. <br/> He has created controls (promotions that are used over and over again) for Phillips Publishing, MetLife, Chevron, a major M&A specialist and the world’s leading financial education company among many others. He has sold industrial absorbents, medical alert systems, gourmet meat and anti-piracy software on the web. <br/> Otis has won gold, silver and bronze Echo awards for breakthrough ROI, and a gold Caples for creative excellence. He has taught the two-day intensive copywriting course for the Direct Marketing Association and is the proprietor of the Otis Regrets…or Not marketing blog (www.otismaxwell.com).
