Business Writing for the Web. Dan Furman

• Тип: Текст
• Автор: Dan Furman
• Издательство: Ingram(2020)
• Серия: quickEreads Series
• ISBN: 9781770409149
• Страниц: 78
• Язык: Английский

• Жанры: Успешные переговоры

The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a quick and easy read. Online technology changes constantly, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you inside the techniques of a master communicator, whose rules start with, “break the rules!”