Business Development and Marketing for Lawyers. Justin Grensing и др.

• Тип: Текст
• Авторы: Justin Grensing, Linda Pophal
• Издательство: Ingram(2020)
• ISBN: 9781456617165
• Страниц: 276
• Язык: Английский

• Жанры: Законы и постановления, Product placement, Поиск работы / карьера

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. <br><br>You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking.<br><br>Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. <br><br>The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.