Eye Tracking the User Experience. Aga Bojko
- Тип: Текст
- Автор:
- Издательство: Ingram(2020)
- ISBN: 9781933820910
- Страниц: 322
- Язык: Английский
1669.63 руб.
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- Жанры: Технический анализ
- Описание
- Фрагмент
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
